Archive for category: Energy branding
What the Renewable Energy Industry Can Learn from Marketers
By Adrian Johansen Companies in the renewable energy industry shouldn’t solely depend on traditional marketing techniques to increase brand awareness. Marketers are...
The Reasons Green and Sustainable have Become a Valuable Part of Your Brand Equity
The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the concepts have been gaining more...
How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time
There are some universal laws that you shouldn’t even bother with debating. One of those laws is that in order to succeed in the marketplace,...
Equinor’s Shift Towards a Sustainability Branding Strategy
Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no exception. It’s undergoing the largest...
Perceptions of Green Energy
How the EPA categorises different sources of energy. Source: www.epa.gov We hear and read terms like renewables, sustainable energy, green energy quite a lot these days. We could...
The Next Energy Paradigm for a New Decade: Empowered Customers Want More Simplicity
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm...
Energy Brands and Strategic Vision
By DR. FRIDRIK LARSEN Retail energy strategy is about finding the right positioning and implementing it. Energy company branding is not simple for energy providers,...
Leaders in Energy 2016 Year in Review
Around the world, 2016 was a year of tremendous change, upheaval in some cases, and new opportunities that the Leaders in Energy group, now in its fourth year, has explored during our twelve sustainability networking events in the Washington, DC area. Here is our review of the past year.
Are we seeing the greening of American utilities?
By JANINE FINNELL and EDIEANN FEIGLES This article was prepared for the CHARGE Energy Branding conference in Reykjavik, Iceland. It was posted on the Engerati website and is being reposted here with...
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