The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the...
How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time
There are some universal laws that you shouldn’t even bother with debating. One of those laws is that in order...
Equinor’s Shift Towards a Sustainability Branding Strategy
Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no...
Perceptions of Green Energy
How the EPA categorises different sources of energy. Source: www.epa.gov We hear and read terms like renewables, sustainable energy, green energy quite a...
The Next Energy Paradigm for a New Decade: Empowered Customers Want More Simplicity
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This...
Are we seeing the greening of American utilities?
By JANINE FINNELL and EDIEANN FEIGLES This article was prepared for the CHARGE Energy Branding conference in Reykjavik, Iceland. It was posted on the Engerati website...
Highlights from the World’s First Energy Branding Conference in Iceland
Clean Energy, Changing Power Markets, and Connecting with Consumers By JANINE FINNELL, Founder and Clean Energy Ambassador, Leaders in Energy...
It’s challenging to be green
By Dr. FRIDRIK LARSEN, CEO of LarsEn Energy Branding The marketing of electricity is now an increasingly significant issue following...
