The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the concepts have been gaining more...
Archive for tag: Energy Branding
How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time
There are some universal laws that you shouldn’t even bother with debating. One of those laws is that in order to succeed in the marketplace,...
Equinor’s Shift Towards a Sustainability Branding Strategy
Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no exception. It’s undergoing the largest...
Perceptions of Green Energy
How the EPA categorises different sources of energy. Source: www.epa.gov We hear and read terms like renewables, sustainable energy, green energy quite a lot these days. We could...
The Next Energy Paradigm for a New Decade: Empowered Customers Want More Simplicity
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm...
Are we seeing the greening of American utilities?
By JANINE FINNELL and EDIEANN FEIGLES This article was prepared for the CHARGE Energy Branding conference in Reykjavik, Iceland. It was posted on the Engerati website and is being reposted here with...
Highlights from the World’s First Energy Branding Conference in Iceland
Clean Energy, Changing Power Markets, and Connecting with Consumers By JANINE FINNELL, Founder and Clean Energy Ambassador, Leaders in Energy I recently had the opportunity...
It’s challenging to be green
By Dr. FRIDRIK LARSEN, CEO of LarsEn Energy Branding The marketing of electricity is now an increasingly significant issue following the liberalization of electricity markets...