The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the...
How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time
There are some universal laws that you shouldn’t even bother with debating. One of those laws is that in order...
Equinor’s Shift Towards a Sustainability Branding Strategy
Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no...
Perceptions of Green Energy
How the EPA categorises different sources of energy. Source: www.epa.gov We hear and read terms like renewables, sustainable energy, green energy quite a...
The Next Energy Paradigm for a New Decade: Empowered Customers Want More Simplicity
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This...
The Decentralization and Democratization of Energy
There are many current challenges in the energy sector. The sector is adapting to increased demand for sustainable energy and balancing new renewable sources with the current loads of the users connected to the grid. The generation of energy by renewables such as wind and solar at industrial scale is not the only challenge the utilities need to find a sustainable way to implement but also how to feed the electricity created by distributed generation and prosumers onto the grid.
The Source of the Icelandic Energy Transition from Carbon to 100% Renewable
Landsvirkjun, the National Power Company of Iceland, invites participants of CHARGE to a Magnet Networking Excursion to the Ljósafoss Power Plant. The excursion will serve as a grand finale of CHARGE 2018 on the 25th of September. After the conference programme concludes, participants will go straight to buses that will take them on an energy excursion like no other. Participants will travel outside of Reykjavik through the iconic Icelandic landscape to the powerplant. At the power plant, Landsvirkjun will host a reception for participants at the plant’s interactive energy exhibition space.
Energy Brands and Strategic Vision
By DR. FRIDRIK LARSEN Retail energy strategy is about finding the right positioning and implementing it. Energy company branding is...
