The power of collective environmental action should not be a surprise when it comes to promoting the transition to a cleaner, greener planet. There are many simple changes you can make to embrace a more sustainable lifestyle. But how can businesses, particularly those first starting out, embrace the same techniques to reduce their carbon footprint, and encourage others to do the same?
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The ‘triple bottom line,’ a phrase first coined by John Elkington in 1994, is a concept that expands how a business’s performance is measured to include social and environmental goals to its financial bottom line.
The triple bottom line is therefore used as a measure of a company’s economic performance and valuation, its level of corporate social responsibility (CSR), as well as its environmental sustainability standards and impacts. And it matters: for example, a 2013 study by Cone Communications and Echo Research showed that 82 percent of consumers in the United States considered the company’s CSR when deciding where to purchase goods and services.
At the fourth annual Energy and Sustainability Extravaganza at the University of Maryland, College Park (UMD) on February 23, 2018, attendees learned about the types of services and products offered by private sector companies to promote sustainability.
Moderated Dr. Lynn Abramson, Executive Director of the Clean Energy Business Network (CEBN), there were two panels featuring representatives from a total of eight companies. The first panel featured green building solutions, and the second panel covered clean power and transportation solutions.
In 2017 Leaders in Energy continued to mature in its mission to build a community of leaders and a global action network to advance clean energy and sustainable solutions for a more sustainable energy system, economy, and world.
Our membership continued to grow in the Washington DC area, with 1,500 members on our mailing list, in addition to our LinkedIn group with over 2,900 members. We have a presence in most major U.S. metropolitan areas and over 100 countries.
Under the leadership of Executive Director Janine Finnell and our Board, Team Members and Advisors, the organization has provided important forums for clean energy and sustainability in the DC area, as well as nationally and globally. Our events last year came at a time of immense change and new threats, but also new opportunities to cement the transition to a green economy.
Should your business take a stand on the hot issues of the day? Wondering what will happen if you do and if your business will be negatively affected?
Here’s a brief overview of the annual Cone Communications CSR study along with major highlights and takeaways useful for marketers, communicators, business executives and nonprofit leaders as you make key decisions for your organization.
The major takeaway is that people are no longer asking only “What do you stand for,” but also “What do you stand up for?”