By Adrian Johansen
The environment has been a topic of contention for quite some time now. More and more consumers are moving towards self-sustainability to take care of the environment. The business has been in an uproar and many have tried to resist the change landing them in deep waters they cannot swim out of. Instead of resisting change, your business should instead adapt. It has been found that when a company is pro-environment their public view changes for the better.
The New Client Base
Clients are no longer only looking for the best product, they are also focused on the ideals of the company and how they impact the environment around them. Employees will also get some flack if the company they work for goes against their morals. Employees who work for a company that takes into consideration the environment, the product, the employees, and regulations are more likely to have higher morale and provide better services to clients.
Implementing self-sustainability in your business can be costly in the short term but may bring financial gain in the long term. You should promote green practices to start while you find ways to adapt your business structure for the future. You should not promote sustainability solely for for-profit purposes since this sends the opposite message. You should instead promote it for the love, and desire to make an impact on your community and role in it.
Tailoring Your Products or Services
When it comes time to make changes in your business, the numbers may not make sense and you will instead need to focus on the personal impact it will make on your customers, employees, company, and yourself. Do not completely throw out business practices but try to merge the two.
The Community is Changing
Not only are your customers and employees changing but so are regulations and laws. The push to be more environmentally friendly has made it to lawmakers who are now implementing green taxes and laws that protect the environment. So this means, even if you are fighting against the change, someday you will have no choice but to make those changes. The way that communities look is also changing, and your business must be able to provide solutions to consumers.
Walking communities have become a growing trend across America since they consider the environment and costs associated with having your own vehicle. This also means that local businesses have had to adapt. Location has now become even more important than it once was. With everyone walking and riding, you will need to cater to your business to make it easily accessible to consumers.
The major issue is that most communities are not equipped for walkability. It has even been found that pedestrians are not safe in many communities. Planning has always been focused on driving and building planners are now in a conundrum on how to create more sustainable and walkable communities. Public transit is now on the table since that has not always been the main source of transportation for the general public.
There are several benefits that community members are considered when they choose to ditch their car and get on the bus. Safety is important to everyone and by using public transport you are less likely to be injured in a car accident. Waking also has many health benefits and allows you to truly take in the culture all around you.
Local businesses have been known to benefit from walkable communities once they get more foot traffic. Parking is no longer an issue when you are walking everywhere. Your business can now take on more clientele without having to worry about where everyone will park.
Become a Community Partner
It can be difficult for businesses to understand the move to self-sustainability. It essentially means that a person can take care of their own needs for an extended period of time. They do not need to rely on the rest of the world. More people are moving to growing their own food and singing with energy. The key is protecting the environment and saving money while promoting physical and mental health. This can be difficult for businesses but there are ways to implement strategies into your business that can appeal to this audience.
You should become a community partner. This means understanding those who are in your community and catering to their needs. If you notice there is an uptick in customers riding their bikes to your location, install a bike rack. Participate in or create community events that promote sustainability and community involvement. Do your research and implement strategies that work for you?
New start-ups are at an advantage since they can implement environmentally friendly practices from the inception of their business. A more established business may have a harder time and it can take years to make the full transition. You will need to consider your current products and services and tailor them to a more green community base. If you need a new location or office space, look for one that is close to public transportation action since fewer people are choosing to drive and are in
Image Source: Pixabay
Adrian Johansen strives to prioritize sustainability and ethics in all she does. To that end, she writes in multiple fields, applying and promoting sustainable methods and ideals as much as possible. You can find more of her writing here.